Jeff Zwiefel serves as President and Chief Operating Officer for Life TimeSM, the nation’s premier healthy lifestyle brand. Since joining the company in December 1998, Zwiefel has served as a key executive leader and catalyst in the company’s evolution and growth, with a goal of helping people achieve their health and wellness goals by delivering entertaining, educational, friendly and inviting, functional and innovative experiences with uncompromising quality and unparalleled service.
Zwiefel holds responsibility for all operational aspects of Life Time’s Healthy Way of Life destinations, as well as the Company’s brand extension into comprehensive healthy way of life villages that are destined to change the way consumers live, work and play.
In this area, Zwiefel is supporting Life Time’s transformation of former mall anchor store spaces into the company’s large, healthy way of life athletic resort destinations, as well as its launch of Life Time Work (an entirely new concept that is redefining the shared workspace industry) and Life Time Living (high-end, leased residences that provide the ultimate in comfort and convenience).
Zwiefel joined the Company in December 1998 as Vice President of the Health Enhancement Division, and became Vice President of Fitness, Training and New Program Development in January 2004. He was subsequently named Senior Vice President of Life Time University in March 2005, Executive Vice President of Operations in June 2008, and Chief Operating Officer in October 2013.
Zwiefel brings more than 30 years of comprehensive and diverse experience in the health, fitness and wellness industry. Prior to joining Life Time, he was a senior leader at NordicTrack, Inc. for more than nine years, where he last served as Vice President of Product Development.
Zwiefel holds a M.S. in exercise physiology.
Senior Vice Presidents
Senior Vice President, Human Capital
Senior Vice President, Architecture
Senior Vice President,
New Business Development
Senior Vice President, Corporate Concierge and New Club Openings
Senior Vice President, Real Estate
Senior Vice President, Technology
Senior Vice President, Facility Operations
Senior Vice President, Construction
Senior Vice President, Club
Senior Vice President, National Sales
Senior Vice President, General Counsel
Senior Vice President, East Region
Senior Vice President of Healthy Aging and ARORA
Senior Vice President, Fitness and Weight Loss
President, Life Time Work
Senior Vice President, Human Resources
President, Media and Events
Senior Vice President, Workforce
Inclusion and Learning Development
Senior Vice President, Public Relations
and Corporate Communications